Skip to content

Visual Assets

How you label visuals and the order you show them in affects responses.

Labeling

  • No evaluative labels — twins favour “1”, “A”, “first”.
  • No colour names as labels — they can bias.
  • Use code names or mixed letters (X, W, Z).

Ordering & Randomization

Like humans, twins are subject to the primacy effect: the first element shown gets more weight.