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Key Metrics

These metrics help you judge whether your findings are statistically meaningful and practically relevant — especially useful when analysing raw data exports.

p-Value (Statistical Significance)

The probability that the observed difference occurred by chance. A p < 0.05 is the conventional threshold — less than 5% chance the result is random.

Watch out: With AI twins, variance is lower, making it easier to reach significance. Always pair p-values with effect sizes to check practical relevance.

Cohen's d (Effect Size)

Measures how large the difference between two groups is, relative to their variability. Unlike p-values, Cohen’s d tells you how meaningful the difference is.

d = (M1 - M2) / SD_pooled
Small: d = 0.2  |  Medium: d = 0.5  |  Large: d = 0.8+

Confidence Interval (CI)

A range within which the true value likely falls. A 95% CI of [3.2, 4.1] means 95% confidence the real average is between 3.2 and 4.1.

Narrower CI = more precision. AI twins tend to produce narrower CIs (less noise), so estimates are more stable.

Two fundamental ways a statistical test can go wrong:

Type I Error (False Positive)

You conclude there’s a difference when there isn’t one. Controlled by your significance level (alpha, typically 0.05). Running many tests without correction inflates this risk.

Type II Error (False Negative)

You miss a real difference. Controlled by statistical power, which depends on sample size, effect size, and variance. Larger samples reduce this risk.