In-Depth Interview
The most flexible format — combine any question types in a free-form questionnaire. Ideal for exploratory research, concept testing, and custom study designs.
Getting Started
Elaiia offers two entry points for creating a new study. Choose the one that matches your experience level.
Guided Set-Up
Section titled “Guided Set-Up”The Guided Set-Up walks you through a series of questions and automatically configures your study. Choose this if you are new to Elaiia, exploring an idea before committing to a full design, familiarising yourself with market research, or running a quick pilot.
Start from Scratch
Section titled “Start from Scratch”Start from Scratch gives you full control over study type, sample, and questionnaire from the beginning. Choose this if you have experience designing surveys, know exactly what study type you need, or are replicating an existing design.
Study types
Section titled “Study types”A/B Test
Present two or more options (concepts, designs, messages) and let twins choose. Structured for direct comparison with built-in preference metrics.