Twin Memory

When you want to test a new product or campaign, you may need to run several studies in an iterative approach. To make sure that your twin samples retain relevant details from your previous studies, our twins can “remember” information across studies.

When setting up your next study, choose the saved audience. Once you have selected a saved audience, you will see a toggle for “Twin Memory”. When turning on memory, your twins will be able to access information from the previous studies in which they participated, such as study context, questions, and their responses.

You may directly refer to a previous study in the new questionnaire. This will be reflected in your saved twins’ responses.