Playbook

Question Design: Do'sGive AI twins a clear decision space — define scales fully, keep option sets clean, and state the answer format you expect.

Question Design: Don'tsThree question patterns to avoid — double-barreled questions, mixed-level answer options, and loaded questions.

Visual AssetsHow you label visuals and the order you show them in affects responses.

Reusing Twin SamplesSaved Twins keep their demographic profile but have no memory of earlier studies — and reusing them lowers token consumption.

Tokens & CostsTokens are the unit of computing power used to process a study — and three factors drive how many you use.